Nielsen Catalina And Facebook Are Out To Prove Digital And TV Work Better Together | Industry News

Nielsen Catalina And Facebook Are Out To Prove Digital And TV Work Better Together | Industry News

Industry News – Nielsen Catalina And Facebook Are Out To Prove Digital And TV Work Better Together

Nielsen Catalina Solutions is teaming up with Facebook on a cross-media measurement product that aims to analyze how the combination of digital and TV drive incremental sales lift for CPG advertisers.

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