How to Use UTM Parameters to Track Social Media Success | Industry News

How to Use UTM Parameters to Track Social Media Success | Industry News

Industry News – How to Use UTM Parameters to Track Social Media Success

Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer. Perhaps it’s not surprising, then, that their second-biggest challenge is securing budget and resources.

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