Google sets machine learning loose on new ‘Smart’ display campaigns | Industry News

Google sets machine learning loose on new ‘Smart’ display campaigns | Industry News

Industry News – Google sets machine learning loose on new ‘Smart’ display campaigns

Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning.

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