User-generated content: What your brand can learn from Spotify

User-generated content: What your brand can learn from Spotify

You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign off the ground, and you’re starting to think that UGC is the unicorn of the B2B marketing world — an imaginary beast that is more myth than reality.

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