Attribution, integration and replication: The challenges facing advertisers in the digital age | Industry News

Attribution, integration and replication: The challenges facing advertisers in the digital age | Industry News

Industry News – Attribution, integration and replication: The challenges facing advertisers in the digital age

At the same time, companies are increasing their budgets on paid search and paid social by significant amounts in 2017. What are the challenges currently facing advertisers, and how can these challenges be overcome?

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