APAC Marketers Need AI & Data to Handle Complex Customer Journey | Industry News

APAC Marketers Need AI & Data to Handle Complex Customer Journey | Industry News

Industry News – APAC Marketers Need AI & Data to Handle Complex Customer Journey

Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers. The region, however, also is widely disparate with varying smartphone penetration rates.

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