Dentsu Aegis Network’s ad spend forecast: digital will drive global ad spend to hit $563.4bn in 2017

Dentsu Aegis Network’s ad spend forecast: digital will drive global ad spend to hit $563.4bn in 2017

Global ad spend is set to hit $563.4bn in 2017 with digital driving growth, according to Dentsu Aegis Network’s Ad Spend Forecasts. Digital continues on the up and up from a forecasted 25% in 2016 to a 34.8% share in 2017 and a forecasted 37.6% share in 2018.

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