Nielsen Launches An Audio DMP To Bring Audience Buying To Radio | Industry News

Nielsen Launches An Audio DMP To Bring Audience Buying To Radio | Industry News

Industry News – Nielsen Launches An Audio DMP To Bring Audience Buying To Radio

Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform (DMP) to segment audiences across its broadcast and digital inventory.

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