Nielsen Launches An Audio DMP To Bring Audience Buying To Radio | Industry News
Industry News – Nielsen Launches An Audio DMP To Bring Audience Buying To Radio
Broadcast radio is getting a data-driven boost with the help of Nielsen Marketing Cloud. Nielsen announced on Wednesday that broadcast radio network Westwood One will use Nielsen’s data-management platform (DMP) to segment audiences across its broadcast and digital inventory.
from Pocket http://ift.tt/2szUVos
Read the full story here – IFTTT