Does branded content drive brand lift? New research takes an in-depth look | Industry News

Does branded content drive brand lift? New research takes an in-depth look | Industry News

Industry News – Does branded content drive brand lift? New research takes an in-depth look

Most of us today can recall a time before the internet, or even the widespread availability of personal computers. Ads embedded in videos and banners sprawling across web pages — holdovers from the print and television era — are familiar, if somewhat obtrusive, accompaniments to content.

from Pocket http://ift.tt/2vW9HYH
Read the full story here – IFTTT

No Comments

Leave a Comment: