Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization | Industry News

Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization | Industry News

Industry News – Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment.

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