Gary Vaynerchuk is buying PureWow, a women’s media company that generated about $20 million in 2016

Gary Vaynerchuk is buying PureWow, a women’s media company that generated about $20 million in 2016

The price of the deal was not disclosed. According to one source familiar with the company’s finances, PureWow generated about $20 million in revenue in 2016. But, at 11.7 million monthly unique visitors (via ComScore), PureWow hasn’t snagged the scale of some of its competitors.

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