Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand

Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do. Don’t panic.

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