How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t.

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