I decided to strip this post back to basics as I like to try and help as many people as I can, knowing not everyone is on the same level I have decided to create a small basic post on SEO and some simple tactics you could put in place to help your SEO and your website.
Please keep in mind there is no quick fix when it comes to SEO and nothing will see you have an instant page 1 result it takes time, effort and a lot of hard work.
1) Title Tags
This is a simple step which anyone can take to not only improve your changes with search engines but also to help the visitor know the page they are on. The title tag is the main thing which lets users and engines know what the page is about.
Tip – Ensure you keep the tag relevant to your page and the content
Avoid – Try and avoid using title tags which have no relation to your page or post, also try to be information about your page ensure the tag is not too vague and it adds some real value to the user.
Stuffing your title tag or making it to long can also be things you should look to avoid.
2) Meta Description
This might be something a lot of you have already used and something the more advance user might not think is applicable however not one aspect of SEO is going to complete your campaign you need 100 little pieces to complete the puzzle.
Tip – Again this is pretty obvious but keep the description relevant to the page in essence you should be trying to give a small excerpt of the page. Feel free to add keywords but don’t make the tag spam.
Avoid – Try and avoid using duplicate tags throughout your website and un-related keywords which are not used elsewhere on the page.
3) Site URL Structure
This is a little more in depth and probably something you should have your designer look into depending on how advance you are. The URLS used on your site should always be relevant and try to contain keywords this is still a relevant factor for search engines.
Tip – While developing your URL structure think about making it relevant like before, always make it easy to understand from both a user and search engine point of view this again will help you in the long run.
Try and keep all your URLS in lower case as this is what most visitors will expect.
Avoid – Lengthy URLS there just hard to read and remember so try and keep it short and relevant, never give your URL a simple un-related name. Keywords are also a must in URLS but again try not to overdo it by using to many.
This is something which I find frustrating on a range of websites, I have and always live by the rule of 3 clicks deep, this simply means a user should be able to get to the page within 3 clicks and get back to the home page again within 3 clicks.
Tip – Plan, if you plan then you will not fail at a good site making the process easy for the user is the most important thing.
Avoid – Stay away from adding 100’s of smaller more detailed pages the more information on one page the better, it’s about balance a good amount of content is better than something to weak. Find that happy medium.
Something not everyone agrees with but if you have a sitemap at least your allowing the visitor to have a 2nd chance at finding that page they might not of found earlier on using your navigation, it’s also a key aspect for search engines and allows them to easily navigate throughout your website.
Tip- IF you are using a CMS like WordPress then you will be easily able to create a simple Sitemap
The more technical term is a 404 page but no one likes a boring term, the same should be taken into consideration when making a 4040 page. Try and make the page useful even if it’s never seen this will ensure that if a user ever finds your error page that they can benefit from it in some way shape or form.
7) Internal linking
Linking throughout your website is a must for you to be able to show people what is important throughout your website; this is more commonly known as anchor text and is when you use keywords to link to other pages within your website.
Tip – Keep all anchor texts relevant and about the page you are linking to, think about the keywords you are going to use.
Avoid – Try not to overdo it, Google are now playing more notice of people using excessive anchor text so try to keep it relevant and don’t use the same keyword over and over again.
Images will be used throughout your website to showcase products and members of staff, much like text you can optimise your images for search engines so be sure you look into this and the benefits it could give you.
Tip – Try to give your entire images useful file names which describe the picture or logo itself if possible try and add a keyword or two again this will help.
Avoid – As everything else in SEO there are certain things you should make sure you avoid these include using generic names for pictures or long names or simply using keywords this again will not work or help your SEO campaign.
9) Heading Tags
Heading tags are of vital importance on your on page SEO work so you need to make sure you follow the crowd on this one adding H1, 2 3 and so on. The better H tags you have throughout your site the better chances you have of Search engines understanding what keywords are important throughout your website.
Tip – Think about your headings properly and use clear and information tags which will reflect the page and chosen keywords. Only add heading tags if it makes sense to and doesn’t make the page look odd and un-natural.
Avoid – Falling in the heading tag trap can be a dangerous thing so try to avoid adding headings where it doesn’t make sense to and where it makes the structure of the page look strange. Try not to have too much text within a heading tag this again will not help your war on SEO.
10) Back links
We have all heard the hype over the years about links being the key thing for any website and well it’s true the more quality and relevant back links you have the better. Forget the boring things like directories you need to be thinking outside the box and doing something no one else is doing or create some sort of amazing link bait which will get your content shared.
Tip – Try and incorporate a range of online marketing tools to help boost exposure of your brand and company website this could include sending out various social media messages to pushing messages via email campaigns.
Avoid – Try and avoid being the same as every other website in the world this means don’t go after simple and low quality directory listings, avoid adding spammy links everywhere you can this will only have a negative effect on your SEO campaign.
These are 10 simple things I believe any website owner can do and do to a high standard, SEO for me has always being about creating useful content, videos and much more which will help solve a problem or provide information to your customer. This isn’t hard and should be a standard policy but it amazes me as to how many people still build poor content hoping for good rankings.
It’s become easier for you to create gauging conversations between your customers and you so make use of these outlets and start building relationships which could lead to sales within the future.
Please if you have any questions then get in touch I am more than happy to provide some free advice on SEO for your website and how it can improve sales.