SEO Cheltenham | Online Marketing Cheltenham | Kevin Wiles SEO Consultant » Misc

Why is a Blog important for your business?

Kevin Wiles — Thu, 12 Apr 2012 12:19:52 +0000

You probably don’t need me to tell you how wonderful a blog is and how useful it could be to you and your customers. However a blog is also a great way to publish relevant and related content which could also help see your website get a boost in search engines.

Creating a blog sadly isn’t enough anymore with a lot of companies having various blogs around the web you need to think outside the blog when it comes to content and ideally do something no one else has done which I know can be a difficult task.

Only ever invest in blogging if you can spare the time and make a real difference your need to be able to create useful content which will get users interested this will in turn help as they will be more likely to share content on social media websites which as you might know now play a small part when it comes to getting your website ranked in search engines.

Remember the first few months when you where looking to launch your website and you did a range of market research to find the best keywords and terms to use around your website to bring in customers well a blog should be done the same with a lot of time and research up front in to the types of keywords and phrases you would like to target using your blogs content.

Think about your keywords and then just like before conduct some market research to find out about the traffic they might bring to your blog this will help give you some goals and ensure you have the best chance of creating content which will get seen and shared across social outlets.

Tip – Think about something new and unique like a new tool in your industry or some amazing research which will be viewed by millions something out of the ordinary will usually give you a head start about others on the web.

Is this the thing we have all being looking for?

Kevin Wiles — Wed, 21 Mar 2012 08:52:18 +0000

For so long we have had to make changes to passwords or usernames to ensure they are secure and we are safe from hackers but now it seems we might not have to worry. A new service has recently launched called OneID Inc.

The idea in a nut shell is to allow users to have one central point to log in to a range of services, good idea or a hackers dream come true.

There are some features we can be sure to reassure people that OneID has being reported to have no centralized data storage which will make it a lot harder for Hackers t get in and steal your all important details.

The new start up which was launched in Silicon Valley looks like a good one with some people people running the project it could set to be one of the fastest growing stat ups in 2012. The idea and thoughts behind the system are simple.

Username and Passwords have been around for years and have become more increasingly easy for hackers to gain entry and steal your information, the new system is set to use a name of systems including asymmetric cryptography that will work to identify a user using various electronics devices including your computer, mobile phone or a tablet device.

The below is a simple view of how OneID will work and help not only make your life easier when it comes to remembering passwords but also make sure your details and security information is well secure.

“The Device simple verifies users details using the active device and a control device which can be set at the choice of the user, for people on the go the best solutions would be to use a mobile phone. The active device is what the user is going to be using to access a login so this could be a tablet or indeed your office computer.

Users simply click the OneID icon, the active device will then send a verification to your control device the user will have to verify the login on the control device from here the active device is granted access and the login will be displayed.

Users can manage all devices by the information which is stored in OneID, websites that opt to use the OneID system will store a range of verification codes, which are of no use to hackers because these codes do not contain any sort of personal information.

What do you think?

RapidFX Personal Training & Gym – Recommendation

Kevin Wiles — Wed, 21 Mar 2012 08:09:24 +0000

As many of you know I am local to the Cheltenham and Cotswolds area and I thought I would make a small recommendation, although this isn’t directly related to my SEO and marketing services this might be of some interest to some of my readers.

During the last year I joined a local gym called RapidFX who are based in Draycott when I first joined it was with the intention like most things to see how it goes and then go from there but shortly after joining RapidFX I found it to be like no other Gym I had ever used it was friendly and very useful.

Tim Spittle who is the owner of RapidFX has years of experience in Personal Training and can offer very helpful advice on all sorts of diet plans and training plans depending on your goal.

I would highly recommend RapidFX to anyone looking to join a local, friendly and helpful gym

The Ultimate SEO Resource List

Kevin Wiles — Fri, 02 Mar 2012 09:04:47 +0000

As you know learning SEO and all the small aspects that go with it including social media, link building and much more can become a nightmare and very time consuming. I have decided to work on a list with the help of other professionals in the industry which will have the best tools and information to follow.

If you think you know of a good blog or tool which could help others then be sure to share it with people using the comments section below.

Blogs

Books

The four Hour Work Week

Made to Stick

Steve Jobs: The Exclusive Biography

Innocent

Good To Great: Why Some Companies Make the Leap… and Others Don’t

Delivering Happiness: A Path to Profits, Passion and Purpose

Bringing Down the House: How Six Students Took Vegas for Millions

Code: The Hidden Language 2nd Edition (DV-Undefined)

The Secrets of Consulting

In The Plex: How Google Thinks, Works and Shapes Our Lives

First, Break All The Rules

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)

Switch: How to change things when change is hard

Linchpin

A Book About Innocent: Our Story and Some Things We’ve Learned

Zen Habits Handbook for Life

Nudge: Improving Decisions About Health, Wealth and Happiness

Building Strong Brands

Start It Up: Why Running Your Own Business is Easier Than You Think

The Cult of the Amateur: How Today’s Internet Is Killing Our Culture and Assaulting Our Economy

The Tipping Point: How Little Things Can Make a Big Difference

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Web

The Elements of Style

The Cluetrain Manifesto

Groundswell: Winning in a World Transformed by Social Technologies

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Crush It!: Why Now is the Time to Cash in on Your Passion

Get Noticed

Wikinomics: How Mass Collaboration Changes Eveything

Purple Cow: Transform Your Business by Being Remarkable

The Long Tail: How Endless Choice is Creating Unlimited Demand

Tribes

The One to One Future: Building Relationships One Customer at a Time

Permission Marketing: Turning Strangers into Friends and Friends into Customers

How to Do Better Creative Work

Confessions of an Advertising Man

Ogilvy on Advertising

A Technique for Producing Ideas

Hey Whipple, Squeeze This: A Guide to Creating Great Advertising

The Art of SEO

Advanced Web Metrics with Google Analytics

Don’t Make Me Think: A Common Sense Guide to Web Usability

Inbound Marketing: Get Found Using Google, Social Media and Blogs

Forums

Tools

RSS Feeds

Digital Marketing Blog

Distilled

Explicitly Me

For Bloggers by Bloggers

Freestyle Blog

Fresh Egg SEO Blog

Google Webmaster Blog

Graywolf’s SEO Blog

Headred News

High Ranking Advisor Newsletter

HubSpot Inbound Marketing

Search Engine Journal

Misc

Link Evaluation Changes announced in Googles latest Panda Update

Kevin Wiles — Wed, 29 Feb 2012 08:07:34 +0000

Earlier this week Google announced during the last weekend in February the search engine giant would roll out over 20 changes to its search, to improve the results and deliver much better targeted ads. The change would see websites either drop in the SERPS or in fact it could give you a boost.

As part of the announcement Google also stated they had made changes to how they evaluate links. This could mean a lot of new changes for online marketing staff to look into and it could mean some sites are hit hard if they are found doing any of these old techniques.

Link evaluation is a big aspect for people in the industry and a lot of people are probably trying to work out what it could have been that Google has dropped. I have some thoughts on what I think Google might have dropped if any and I also have some thoughts on something’s which will now be completely frowned upon by Google.

Firstly I think keyword stuffing has finally died, it was close to it for many years and a lot of people in the industry had stopped stuffing areas with keywords. However I do think people still tried to beat the system with this trick and now I finally think Keyword stuffing has completely being banned and will be frowned upon by the search giant.

I also think directories even the big ones like DMOZ will take a hit as they have become a link builders dream for free and easy links. DMOZ for many years has being one of those directories with a good value but I think this has now dropped and it has become less.

I think the new thing which will now become more and more important and see your website have a boost in the SERPS is Juicy Page Links, sure this has always being an important part of Link Building but I think this will slowly become the trump card. Content will always be the queen and links will always be the king when it comes to SEO.

So what do I think has being dropped?

This is an interesting question as it’s not like Google will ever tell us and it’s not like they only have a few evaluation techniques they use. The below highlights all the things I think Google might have chosen from when choosing the technique to drop.

Title Tags
Surrounding Text
Position of a Link
HTML Signals
Link Age
Page Rank
Type of Link

So which one do I think they have dropped? Well for me I have to say I think it will either be the Position of a Link or the Age of a link, These two used to be very important factors when Google was not as advanced as it is now, I feel as Google has changed and improved over time the 2 factors mentioned above are no longer important to help Google determine if your site has relevant and unique content and if you have good links to your website.

I’d love to hear your thoughts on the technique you think might have been dropped by Google and also any changes you might have seen within the SERPS which might also give more indication as to the link evaluation technique which has been dropped.

Photographer Warwickshire

Kevin Wiles — Thu, 16 Feb 2012 15:01:57 +0000

I am looking to find an exceptional Photographer who might be looking to build on their portfolio you will be needed for various photo shoots around the Warwickshire & Cotswolds area this would probably suit someone studying at college or university and would like some extra cash.

Please can you spread the word to people around the above areas

Inbound.Org

Kevin Wiles — Wed, 15 Feb 2012 10:30:18 +0000

I thought I would say a quick thanks to everyone who helped get my Link Building in Niche Industries into the Inbound.org website which is a fairly new site which was launched by Rand from SEOmoz and Dharmesh from HubSpot.

Thanks to all the continued support as this saw my Link Building in Niche industries become 4^th which for me is a great achievement.

Remember if you think you could help me learn and develop my skills within the SEO industry or have any advice for me please feel free to contact me.

I would love to hear from SEO & Digital Agencies within the Cheltenham area