Freelance Technical SEO Manager | CV

Executive Summary

Passionate & ambitious Organic Search Manager with 8 years’ experience in all elements of search and analytics.  I’ve helped delivered complete search strategies to large FMCG brands over the UK.

I’ve been involved with multilingual site migrations and full technical auditing of large e-commerce platforms including and maintaining natural search strategies for over 19 websites.

[boc_spacing][boc_heading alignment=”center” color=”#f9f9f9″]Work Experince[/boc_heading][boc_spacing]
[boc_side_icon_box title=”tmwi – Technical SEO Manager” has_icon_color=”yes” icon_color=”#c1d120″ icon=”icon icon-study”]During my time at tmwi I ran and controlled the technical search department within tmwi covering all aspects of technical including site migrations, log final analysis and full link penalty clean ups.[/boc_side_icon_box]
  • Responsible for technical auditing of clients websites
  • Implanting and planning full integrated search strategies
  • Analytics & Data reporting for various key steak holders within client businesses
  • Regularly auditing link profiles and conducting clean ups and best practices for clients sites
  • Owning SEO strategy to deliver against client objectives & KPI’s
  • Identifying core issues across websites and implementing/recommending fixes
  • Developing an integrated approach to SEO with Creative, PR & other media channels
  • Managing, supporting and developing SEO team members
  • Developing new intuitive SEO products & services to help grow the search department
  • Exposure to other media channels and departments allowing better integration and growth on search campaigns
  • Developed SEO Strategies covering all aspects of Technical optimisations, Content Idealisation, Link Management & Analytics
  • Delivered key reporting to senior members of both the business & clients
  • Created a localised Digital event to help grow agency awareness and new business

Results:

  • Cleaned up multiple link penalties clients had received from previous agencies
  • Increase organic traffic by 36% in 3 months after successful technical auditing items were addressed
[boc_spacing height=”10px”][boc_side_icon_box title=”tmwi – Senior SEO Executive” has_icon_color=”yes” icon_color=”#c1d120″ icon=”icon icon-study”][/boc_side_icon_box]
  • Client Responsibilities:
    • Developing marketing strategies for Paid Search (PPC) and SEO
    • Organising and discussing client campaigns on a weekly basis providing full updates on conversions and other key data
    • Liaising with 3rd development and creative agencies on behalf of the client for marketing campaigns and website coding updates
    • Day to Day account manager on clients as the key contact for common questions

    Internal Responsibilities:

    • Management of internal team on both PPC & SEO
    • Development on full technical audits which were presented to large international brands
    • Continual research and development of technical issues to ensure on all client websites
    • Attend industry events and present the information to relevant internal departments,

    Team Responsibilities (required when I was an Account Manager):

    • Conducting appraisals, setting targets and goals,
    • Development of personal progression plans for team members,
    • Acting as a mentor for the team and managing expectations,
    • Communication and delegation to all team members and proactive working on any project that might need extra attention to ensure deadlines are met,
    • Ability to share best practice findings so all team members can work in the most efficient and effective manner

    Accounts Managed:

    • Redrow, 888 Sport, Nestle, Vitabiotics, Gemporia, Thistle Insurance, Drayton Manor
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[boc_side_icon_box title=”CALGAVIN – Senior SEO Exec” has_icon_color=”yes” icon_color=”#c1d120″ icon=”icon icon-study”]Developing an online marketing strategy for the unique engineering website, the main objective was to increase brand awareness. [/boc_side_icon_box]
  • Conducted in depth keyword intent and device based research
  • Optimised all on page elements for search
  • Developed a small online community using WordPress (PHP, CSS & HTML)

Results:

  • Grew organic traffic from international search engines by 64% in year one
  • Increased software downloads and awareness by 6.5%
[boc_spacing height=”10px”][boc_side_icon_box title=”Private Company – SEO Executive” has_icon_color=”yes” icon_color=”#c1d120″ icon=”icon icon-study”]Working on multiple client websites to develop strong link building strategies, to improve organic results using natural SEO techniques.[/boc_side_icon_box]
  • Creating content to help aid link building and promote the brand for various key terms
  • Assisting in the development of PPC campaigns for various client sites
  • Researching new creative avenues to go down with link building to ensure the clients were about anyone else
  • Competitor Analysis to review backlinks of these clients and see new potential opportunities
  • Creating Monthly update reports with overview of traffic increases and top performing pages for the client to review
  • Technical Document creation to show on site changes which need to be made to help increase the chances of better traffic increases
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