Interview with George Musson

So recently I have  being trying to get some more insight into how Senior SEO staff think people below them and just starting out in the Digital industry can progress further with there career.

I started off by reaching out to some Senior SEO guys on Twitter and asked if they would minded being interviewed, thankfully for me George Musson from Adtrak answered my tweet and so I have my first Senior SEO interview ready.

I asked 5 simple questions about there career and any tips they could give some junior marketing people, I also gave them the chance to add in some […] Read more

Interview with Lee Beirne Automative SEO

So far some debate I have decided to start up a small interview series again to help people understand more about SEO and how various online marketers got started and progressed within the industry. This week you are in for a treat as I have already posted an interview with Coventry based Entrepreneur Jack Knowles , but when the opportunity for me to interview Lee Beirne I couldn’t resist.

Lee is an Freelance Automotive SEO consultant based in Northamptonshire. I caught up with Lee to ask him a few questions about how he got into SEO and any tips he could provide for […] Read more

Interview with Jack Knowles Coventry Entrepreneur

So recently I have being talking to some local entrepreneurs about how they got started in business and how they plan on growing there company. Today I interviewed Jack Knowles from Coventry who is one of the leading young entrepreneurs.

1) Give us a small overview about yourself

24 years old from Warwickshire and Managing Director of two successful web companies. Complete Dating Limited ( and Limited (

2) How did you start out in Business?

I studied a Business course at Stratford upon Avon college which gave me enough knowledge of starting up your own business and the challenges ahead. After I left college […] Read more

Google Analytics Exam Tips & Cheat Sheet

So recently I have being trying to get my Google Analytics skills up to scratch so I can sit the exam and become qualified. I know there are 100’s of guides and tip sheets all over the web but I actually found it a lot easier to make my own notes.

The below are some useful guides which will give you additional help when you’re looking at studying for your exam.

Useful resources to have opened while you’re taking the exam

Google Analytics IQ Centre

Webimax Guide

Google Analytics Advice

Google Analytics Support

SEOMoz Analytics Guide

Regex Cheat Sheet

Working with report data

Annotations – useful when seeing if an […] Read more

A Great Start to the Day

Running any business particularly a small to medium sized one, requires chameleon like skills and behaviours as you morph from one role into another. It’s hardly surprising then that the ability to experience the moments of clarity and decisiveness needed to be sure that your overall business focus remains on track calls for a concerted effort to summon it up. Our minds are jam packed to the rafters with product or service delivery, business development, operational matters or simply paying the bills so it can be hard to be objective or find the space to think clearly.


This is why I’ve […] Read more

In Stratford? Run a Small Business? You need to attend this event..

I have being trying to help companies of all sizes around the Stratford upon Avon and Warwickshire with their online marketing and SEO recently. Mainly since the collapse of Jessops (before it was bought) and also HMV, I’ve being trying to get local people to understand that more customers are now buying online.

Following on from various discussions with small companies around the Stratford upon Avon area I have decided to launch a small conference which will be free for anyone who wishes to attend.

The event will cover the basics of marketing and how almost anyone can get online in a […] Read more

The ICO – Not such a Smart Cookie

Over the last few years, there have been a lot of people that weren’t too happy with these so called “cookie laws” that were set by the ICO (Information Commissioner’s Office). You’d assume that a government body like this would know what they’re doing, but unfortunately it doesn’t seem to be the case when it comes to cookies.

The whole thing is a bit of a joke really, since even the ICO haven’t got a clue what they’re doing. For example:

A Nice biscuit from Britain (Photo credit: Wikipedia)

Back in 2010 they told people to make sure the visitors on their […] Read more

Digital Marketing & SEO event in Warwickshire

Kevin Wiles is pleased to announce the launch of a brand new SEO & digital marketing event which will be happening early 2013.

The event will be held to try and bring together more marketers and people passionate about SEO. The one night event is a chance for people to rewind after a hard weeks work building links and writing great content.

The aim of the event is not to help educate you more although you can do this if you want, but really it’s about getting likeminded people together to help expand a network which at the moment around the Coventry […] Read more

BrightonSEO – Free Search Marketing Conference in Brighton

Keep up to date with all the latest happenings on #BrightonSEO, one of the very best SEO conferences in the industry.

BrightonSEO is a free search marketing conference which usually takes places twice a year. The conference usually involves various workshops.

It can be one of the best places in the country to meet some of the best industry experts.

To find out more about #BrightonSEO keep an eye out on the website here – Brighton SEO and I look forward to seeing you at the next conference.

Tweets about “#brightonseo”


The conference is ran by Kelvin Newman who is also well respected within the […] Read more

Writing a Linkedin Invite

I love linkedin and have done for some time, it has helped me build some valuable connections and also helped me find various jobs throughout my career. However no matter how many times I tell people some just don’t get it writing a LinkedIn invitation is crucial for success.

Sending out a generic invite which is along the lines of “I’d like to add you to my professional network on LinkedIn.“ will not get you a response in fact it will make me think you’re not overly bothered about connecting and are looking for some free publicity.

The below are some easy […] Read more