What does SEO Mean?

Recently I have made it my task to try and educate as many people as I can about SEO & what it means for your business. I noticed a lot of people still don’t understand what SEO means and how it can help your business increase sales and drive brand awareness.

As a result of this I decided to create a small powerpoint presentation which contains information about the meaning of SEO and the basics you can implement yourself without having to hire a costly SEO agency to help you.

The presentation is hosted on Slideshare but please feel free to download […] Read more

SEO Interview with Krystian Szastok

As some of you might know Krystian Szastok is very well known within the SEO industry and works for Jellyfish as a Senior SEO Manager.

As part of my interview and tips I want to share with Junior SEO executives I decided to interview Krystain about his experience and find out how he thinks younger more junior people could progress.

So much like before I asked 6 simple questions and here are the answers provided by Krystian.

So Krystian as you know a lot of people are interested to find out how you got into your current role?

First I was working full time […] Read more

Iain Calvert Interview on SEO & How to Progress

So I managed to quick grab a chat with Iain Calvert who works at Reload Media last week about SEO and how he thinks Technical SEO’rs should be progressing.

A little bit about Iain

Originally from the Northampton, England, now residing in Brisbane, Australia, he first got involved with SEO in 2002 and has worked both agency and inhouse. In his current position he runs the SEO & Content teams at Reload Media an Australian digital marketing agency


The best advice I can give to a junior SEO is understand the core concepts of SEO and develop strategies and tactics around these. This […] Read more

Learning SEO in the new 2014 Era

As continual development of helping more junior SEO’ers and people looking to get into the industry I have created a sort of all you can digest learning SEO document which should help everyone find out where to start learning the basics of digital marketing.

I cannot stress this enough that SEO is all about testing, the best way to learn for me has been by testing and understanding. If your serious about learning SEO my first point of call would be to register a domain most people get there name and then id buy some hosting and install WordPress.

*I am not […] Read more

Interview with Ben Barker SEO @ FireCask

As you know I have being conducting some interviews recently and this week i caught up with Ben Barker who heads up the SEO at FireCask, I am aiming to help as many Junior SEO executives as possible this year so I hope these interviews continue to be of use to everyone.

So Ben how did you grow and get into your current role?

 Initially, i spent around 2 hours per evening for around 3 to 4 months reading as many blogs as i could. I made sure to break it down in to specifics so i wasn’t over loading myself with […] Read more

Matthew Taylor from 31 Marketing Interview

Well it’s that time of the week again where I get to interview a respected Digital Marketing enthusiast, this week we have Matthew Taylor who runs a small Digital Marketing agency in Oxford called 31 Digital Marketing.

This week’s interview is going to be slightly different and will cover off why Matthew decided to run his own agency, hopefully this will help for anyone who is looking to take the step of becoming a freelance SEO.

Matthew Taylor


So Matthew why did you go Freelance?

I don’t really consider myself freelance. Although it is just me at the moment, it is just the […] Read more

SEO Interview (Questionnaire)

Well as you all know I have been asking a range of SEO’ers who have years of experience to help younger junior SEO people grown their career in SEO.

This compromises of a few questions which allow these senior SEO people to share a few simple tips on how they think junior people can progress further and what tools & SEO issues they should be taking note of.

Personally for me this is something which I want to try and grow into 2014, getting more senior people to share information on how they think Junior members of staff can progress will be […] Read more

Interview with George Musson

So recently I have  being trying to get some more insight into how Senior SEO staff think people below them and just starting out in the Digital industry can progress further with there career.

I started off by reaching out to some Senior SEO guys on Twitter and asked if they would minded being interviewed, thankfully for me George Musson from Adtrak answered my tweet and so I have my first Senior SEO interview ready.

I asked 5 simple questions about there career and any tips they could give some junior marketing people, I also gave them the chance to add in some […] Read more

Learning to pass the Google Adwords Exam

So I passed my Google Analytics exam some time ago and since then I have been looking to become Adwords qualified. In fact following this I have now become both Analytics & Adwords qualified. I like to take notes to help me learn more about Google and the exams.

The below are the first set of notes I took while studying for my exam, to begin with Google Adwords is an online advertising platform which allows you to create ads for your business based on specific budget and keywords.

Google adwords gives you the freedom to use a range of display options […] Read more

The Basics to Understanding Local SEO

Local SEO has become one of the best ways for small companies to promote online and generate new sales for their business. We have seen a huge shift in 2013 with the way users and Google delivers search queries when it comes to local content.

I am to help as many local small companies around the Stratford upon Avon, Warwickshire area.

I like to give small companies the best chance of being able to market their own business and use basic SEO to help promote their company online.

Local SEO isn’t as complex as a full blown SEO campaign in […] Read more