Recently Google announced yet another update called “Penguin”. Although no one truly knows the extent and targeted areas of the Penguin update everyone can be sure it will in some way have an impact.
Matt Cutts from Google made a small statement which as you can imagine pretty much states they won’t give too much information away, which is what we knew anyway.
“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,”
The penguin update is aimed to help target websites which continue to break the Google Guidelines, these sites will always be at the top of the list for Google to target. Breaking the Google guidelines has never being something new and loads of websites still think it is ok to continue to break these rules.
From keyword stuffing to link farms any sort of SEO technique which is not in Google’s guidelines will see you receive a hit from the new penguin update. SEO has always and will continue to be about quality not quantity, if you have being doing some Grey/Black SEO techniques then now is the time to change your ways and try and combat the Penguin update.
We know from a recent article that the main areas that the penguin update will target have been –
- Cloaked Pages
- Low Quality Links
- Hidden Text & Links
- Keyword Stuffing
However the list can go on and go and as the rollout only happened on Tuesday you can be sure more issues will come to light over the coming weeks/months.
One thing is very clear though if you want to stay on the good side of Google and avoid getting your happy feet taken away then create creative, unique and fun content which will get shared socially. Steer clear of duplicate content on multiple domains/Pages or sub domains.
Duplicate Content has being the biggest target of the Penguin update and now Google has even released some useful tips to help you address these issues and help reduce the risk of your website being penalised.
So has the Penguin update made me change the way I do SEO? No I have and always will continue to offer white hat SEO services around the Cheltenham area, building relevant and unique content is only half the battle when it comes to SEO and in my eyes if you try and cheat your way around Google your soon be wishing you hadn’t.