Google Won’t Demote Pages For Linking to a 404 Page
If you happen to link to a 404 page from your site, will Google demote that page since it delivers a perceived sub-optimal user experience? Or would linking to a page that ends up becoming a 404 just be seen as a typical thing on the web as far as Google is concerned? @jenstar What? No.
from Pocket http://ift.tt/2p8D6qX