Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns.
But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples.
A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an AI or predictive modeling project. To reduce the cost and the hassle, the company this week launched a public beta of a blockchain-based Data Marketplace. A full release version is expected to launch late next month.
The marketplace is actually the first decentralized app, or DApp, on Bottos’s open-source public blockchain. Co-founder Xin Song told me that the custom-made blockchain is the backbone for an ecosystem based around various AI applications.