Camptoo ramp up PR with Rooster appointment
Camptoo, a sharing economy platform for owners and renters of campervans and motorhomes, has appointed Rooster as its UK PR agency.
The service, founded in the Netherlands in 2014, connects camper van owners and potential renters. The site offers travellers access to 1,500 vehicles ranging in size, style, age and facilities throughout Europe and more than 200 across Australia.
Rooster has been tasked with delivering an impactful public relations campaign making campervan travel accessible to the masses as the cost of usage decreases. The agency will work to build Camptoo’s industry profile as a challenger brand in the travel and online sectors, with a PR programme that both encourages owners to list their vehicle on the site and entices travelers to book.
Rooster’s managing director, James Brooke, said of the appointment: “Sharing economy platforms like Camptoo have revolutionised the travel experience in recent years and we expect Camptoo will continue to fuel that process. We’re looking forward to bringing the brand to the UK market and are thrilled to have been appointed.”
The company currently operates across Europe and Australia. In the three years since it launched, users have booked almost 100,000 nights in mobile vehicles via the site.