Scott Brinker unveils his most populous Marketing Technology Landscape yet

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Scott Brinker unveils his most populous Marketing Technology Landscape yet

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On Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape.

That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms.

Brinker, the lead author of this annual exercise, is Conference Chair of our MarTech Conference, which is now taking place in San Jose, California, and which was the venue yesterday morning for the unveiling of this year’s Landscape.

The atomization of the Landscape appears to be inevitable. The new version has 27 percent more logos than last year’s. In all, the current Landscape shows 6,829 marketing solutions from 6,242 vendors in 48 categories.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.