The Share of Digital Display Ads Bought Programmatically
The report was based on eMarketer 2018 forecasts for digital display advertising in the United States.
eMarketer estimates that $46.5 billion of US digital display advertisements will be bought via automated channels in 2018. Some $27 billion of these ads will be bought via programmatically direct channels and $19.5 billion will be bought via real-time bidding (RTB) channels.
About the research: The report was based on eMarketer 2018 forecasts for digital display advertising in the United States.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji