Tighter

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Since dawn of the industrial age, tighter has been the goal.

A tighter system, with less slack.

Tighter connection with customers.

Even plastic surgeons deliver tighter skin. No one ever goes seeking more folds and flab.

The thing is, tighter is fine when you’re trimming a sail or optimizing a production system.

But many things in our lives need to be looser. More room for innovation. More slack for peace of mind. More spaces for surprise.

       
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