THE VALUE OF LOCAL SEO
Driving Your Local
If you run a local business and you’re looking to drive visibility to a local audience, then local seo can be a great to improve your business online within local search and map results.
Local SEO is now much more than just improving your business for specific location based keywords such as ‘SEO Stratford upon Avon’ where a potential customer is adding a location to there search term.
SEO has improved with Google becoming much smarter in knowing your true location, this now means localised users are not always incorporating a location within the search term to find a local business or product. Google can now serve content to a user based on their settings and preferences – also known as personalisation and GPS information.
I’ve been helping companies throughout Auckland, New Zealand improve there SEO and understand the imporatance of relevant SEO factors. This means I can really help your business improve your local search visibility. Get in touch to find out more.
Local Small Business SEO Services
Local SEO is all about delivering a true localised experience to your customer and Google ensuring you have clear relevant signals in your content and on your website to be found within localised customer searches.
To deliver effective results I use a range of local SEO tools and techniques to help improve local relevance and show Google & Bing that your business is relevant to those search terms and should be shown high within both the standard search results page but also map listings.
I can help ensure your website has the correct information to help improve performance around local SEO with the correct keyword targeting and local services your business covers to ensure Google has relevant content to rank your business for.
Google My Business
Google My Business (Free) is a fundamental part of building your local presence, fully optimising your profile and ensuring it again has the correct information and terms can help improve localised map searches.
Creating local citations with 3rd party websites is another way to ensure you are driving your business forward. Ensuring these are all consistent and follow a full N.A.P (Name, Address, phone) process can drive your performance.
Local Link Building
Just like any part of digital marketing creating brand relationships is vital for driving your site authority. Creating these local relationships is key for long term success and is still one of Google’s fundamental factors for SEO.
Do you want to improve your Local SEO?
Contact me today for your free Local SEO audit full of tips and ideas on how to drive your local SEO performance.