Freelance Technical SEO/Natural Search & Online Marketing Manager based in Stratford upon Avon. I have extensive experience in helping deliver strong search solutions to brands of all sizes including consultations to FMCG brands within the UK.
Passionate & ambitious Organic Search Manager with 8 years’ experience in all elements of search and analytics. I’ve helped delivered complete search strategies to large FMCG brands over the UK.
I’ve been involved with multilingual site migrations and full technical auditing of large e-commerce platforms including and maintaining natural search strategies for over 19 websites.
iProspect New Zealand – Search Director
McCann Birmingham – Senior SEO Manager
Senior SEO Manager for McCann Birmingham consulting on a range of large UK brands
tmwi – Technical SEO Manager
Responsible for client management and digital strategy including SEO, PPC, Display Advertising, Social Media, Link Building, Brand Awareness and Analytics. I work alongside various high profile clients to help develop strategies to increase organic traffic and exposure.
tmwi – Senior SEO Executive
- Client Responsibilities:
- Developing marketing strategies for Paid Search (PPC) and SEO
- Organising and discussing client campaigns on a weekly basis providing full updates on conversions and other key data
- Liaising with 3rd development and creative agencies on behalf of the client for marketing campaigns and website coding updates
- Day to Day account manager on clients as the key contact for common questions
- Management of internal team on both PPC & SEO
- Development on full technical audits which were presented to large international brands
- Continual research and development of technical issues to ensure on all client websites
- Attend industry events and present the information to relevant internal departments,
Team Responsibilities (required when I was an Account Manager):
- Conducting appraisals, setting targets and goals,
- Development of personal progression plans for team members,
- Acting as a mentor for the team and managing expectations,
- Communication and delegation to all team members and proactive working on any project that might need extra attention to ensure deadlines are met,
- Ability to share best practice findings so all team members can work in the most efficient and effective manner
- Redrow, 888 Sport, Nestle, Vitabiotics, Gemporia, Thistle Insurance, Drayton Manor
CALGAVIN – Senior SEO Exec
Developing an online marketing strategy for the unique engineering website, the main objective was to increase brand awareness.
- Conducted in depth keyword intent and device based research
- Optimised all on page elements for search
- Developed a small online community using WordPress (PHP, CSS & HTML)
- Grew organic traffic from international search engines by 64% in year one
- Increased software downloads and awareness by 6.5%
Private Company – SEO Executive
Working on multiple client websites to develop strong link building strategies, to improve organic results using natural SEO techniques.
- Creating content to help aid link building and promote the brand for various key terms
- Assisting in the development of PPC campaigns for various client sites
- Researching new creative avenues to go down with link building to ensure the clients were about anyone else
- Competitor Analysis to review backlinks of these clients and see new potential opportunities
- Creating Monthly update reports with an overview of traffic increases and top performing pages for the client to review
- Technical Document creation to show on site changes which need to be made to help increase the chances of better traffic increases