As a leading online shopping platform, Shopify is the ideal place to set up your online store and reach a wide range of potential customers. However, the site’s popularity has some downsides, too, because it’s easy for your business to get lost among the competition.
Implementing search engine optimization (SEO) techniques is a must for any online store. You need to set up and organize your online store in a way that appeals to search engines, so when people search for the type of products you provide, they’ll be directed towards your store specifically.
A variety of SEO techniques are available, but keep in mind you’re mainly interested in Shopify SEO, which are techniques specific to the nature of the platform. Let’s take a closer look at effective Shopify SEO strategies you can implement to boost awareness of your store and increase your sales.
If you went to a brick-and-mortar store, and the merchandise was haphazardly displayed on shelves with no discernable order, you likely wouldn’t have an enjoyable shopping experience. The same principles apply to an online store. You want to organize your virtual space so that customers can find what they want easily and quickly.
Simple and straightforward is usually the best option. Not only is it easier for people to navigate, but a simple layout also allows search engines to crawl your site more efficiently.
Generally, the homepage should direct visitors to a few categories right away. Keep the categories broad and straightforward. For example, if you sell clothing, categories can include “Shirts” and “Pants.” Clicking on each category then takes you directly to the products.
Aside from a home page and product pages, you’ll also want an About Us page and a Contact Us page. Additionally, make sure your site has a built-in search function. While that doesn’t necessarily add any SEO value, it does make the site easier for people to navigate.
Use Responsive Design
A responsive design means your store looks the same on desktop, tablets, and smartphones. You never know what type of device your audience will use, so you want to anticipate every need.
The American Marketing Association found that many online shoppers use more than one device. Specifically, the highest conversion rates occur when the shopper initially visits the site on a mobile device but then returns later using a desktop or laptop.
A responsive design includes a variety of elements, including:
- Short, easy-to-read paragraphs
- Minimal pictures to reduce load times
- Clear product categories
Responsive design is all about delivering an incredible user experience. When a visitor is comfortable navigating your page, they tend to stay on your site longer. Google considers the average time spent on a page when ranking a site. The longer your visitors stay on your site, the higher ranking you’ll earn in the search results.
Keep in mind responsive design isn’t static. You won’t set up your site and then leave it unchanged. Instead, you’ll need to redesign your site from time to time, typically to highlight seasonal or popular products.
LOOKING TO DRIVE YOUR WEBSITE PERFORMANCE FORWARD?
Improve Site Speed
You want to maximize the loading speed of every page on your site. If a site fails to load quickly, users will leave – and they’re unlikely to return. Users demand a faster experience than you probably realize, too. Google research discovered that 53% of mobile users would leave a site if it takes more than two seconds to load.
A few simple techniques can help your Shopify store load faster:
- Minimize your use of images
- Remove any unused apps
- Use a simple theme
Even if you have to sacrifice fancier design elements, the boost of speed you get in return is almost always worth the trade-off.
whats are the main seo ranking factors?
Although lots of content and surveys have been conducted it’s difficult to know exactly with the ever-changing algorithms what single factors are the most important for long term success. However leading studies from Backlinko & Search Metrics provide clear insight into some of the core elements which contribute to long term SEO success.
You’re an expert at your business, but that doesn’t mean you’re necessarily an expert at SEO, too. If you’re not comfortable implementing the strategies described above, consider hiring a professional to help you.
You’ll find no shortage of SEO experts available to help. However, you want a Shopify consultant, which is someone with Shopify-specific strategies. Although hiring a Shopify partner does require some up-front costs, you’ll save time because proven strategies are implemented quickly. Instead of learning as you go, you can hire someone to immediately set your site up for success.
Shopify presents a great opportunity for online retailers, but you don’t want your virtual store to become lost in the crowd. To stand out from your competition, implement the SEO strategies described above. Each technique helps increase your site’s visibility in the major search engines.
Optimizing your site for search engines is a key element in building a successful Shopify store. Everything from the design of your site to the specific words used helps reach potential customers. With the right ecommerce Shopify SEO strategies in place, your Shopify business can find all-new levels of success!